Think back, way back, to childhood—days when worries about gas prices and 20 page papers did not exist, and hours were spent constructing that perfect LEGO castle?
Last week, the Career Resource Center (CRC) invited University students to return to those carefree times when it set up a LEGO display to garner student interest in the toy company. Both sides joined forces after LEGO approached the CRC and proposed that the two work together, as the company saw a high level of compatibility between Wesleyan students and LEGO’s overall mission. The toy manufacturer also looked to the University because of its close proximity to their offices in Enfield, Conn. Overall, the company believes that students who begin in entry-level positions within LEGO will have the potential to become future company leaders.
“The LEGO company is committed to building their ’bench’ of leaders and feels confident that the talent they have seen in Wesleyan students is a great match,” said Associate Director for Employer Relations Persephone L. Hall.
LEGO’s recent business successes potentially make it as attractive to University students as they are to the company. It has been the most profitable toy company for the past two years and, with only 4,000 employees, has managed to collect more hits on their website than Disney. The company believes that University students could help further their plans for web integration, as well as developing rehabilitation programs that use LEGOs to help children with ailments and keeping people interested in the company’s products after their childhood.
To fulfill these goals, LEGO would like to bring in recent University students to work in their marketing and sales departments to learn the foundations of the business as a whole.
“LEGO is a wonderful place for a young professional to begin a career,” Hall said. “LEGO is devoted to their employees’ success and growth for the long term.”
The CRC believes that students are entirely capable of assuming these entry-level positions and have tried with great vigor to show students the myriad of possibilities LEGO has to offer.
Hall placed great emphasis on the importance of considering nontraditional careers, such as a career at LEGO, when students are trying to figure out life after college. She urged students to think outside of the box when imagining their future.
“I don’t like for people to get stuck in industries,” she said.
Those interested in exploring such an unconventional career might heed the credo of high-quality fun put forth by the Danish phrase from which the word LEGO comes from: “Leg Godt,” or “Play Well.”
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